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Safer, More Advanced And More Comfortable: OLED Display Technology Leads The Next Generation OF Driving Experiences

Safer, More Advanced And More Comfortable: OLED Display Technology Leads The Next Generation OF Driving Experiences

February 27 , 2024 0

Drivers have long yearned for a future in which cars, like those described in science fiction, offer new levels of functionality and safety while also having a colorful cockpit display. With the development of autonomous and electric vehicles, as well as innovations in hybrid and gasoline-powered vehicle technology, the automotive industry is reimagining the whole structure of modern cars in an effort to take performance and comfort to new heights.
Even the interior display, taillights and rearview mirrors, which are not particularly eye-catching auto parts, have had impressive upgrades in recent years. Many car manufacturers, including Audi, Mercedes and BMW, are actively applying organic light-emitting diode (OLED) technology in the next generation of products.
OLED devices are essentially thin films containing molecules. When an electric current passes through these molecules, light is produced. OLED devices can be folded, curled and shaped in a unique way, providing a wide range of application possibilities for automotive designers. Thanks to its high degree of conformation and stunning visual effects, OLED displays have a wide range of application prospects. As rear-seat entertainment screens, passenger side displays and central information displays are increasingly integrated into cars, OLED technology is expected to become more widely used in cars. According to the latest report from consultancy Trendforce, it is expected that by 2026, the share of OLED displays in the automotive display market will grow to nearly 10%. Just a few years ago, OLED displays were rarely seen in cars.

Improve The Safety And Comfort OF The Cars OF The Future

From an automaker's point of view, Audi has pioneered the use of OLED taillights to provide its owners with more options for lighting styles. While OLED materials can be made into various patterns and shapes, they can also be well integrated into the overall design aesthetics of the car. In addition, taillights with OLED technology can also convey more information to other drivers.

As you can see from the example below, OLED taillights can be transformed from standard brake lights to display hazard signs to warn the rear driver of slowing down or an obstacle in the road ahead, helping to prevent rear-end collisions.

Whether it is day or night, OLED devices provide excellent clarity. This security advantage applies at any time of day. Even in the case of dimming, the gamma value of the OLED taillight (which is used to show the relationship between color and brightness) does not weaken, which can provide a clear visual effect without reducing the image quality.

On the dashboard side, automakers are not only replacing existing displays with OLED displays, but also using larger OLED displays to make them thinner and more in line with the car's design. The OLED display can provide both information for the driver and entertainment for the passenger. In addition to improving the driving experience, because OLED displays can be manufactured on plastic, they will also be more fall-resistant, and overall safety has been further improved. In cold temperatures, OLED display performance is also better than traditional LCD display, in the winter cold environment can also maintain stable performance, to minimize latency.

Over the past five years, the application of OLED technology in the automotive industry has continued to accelerate. With the continuous adoption of brands including General Motors, Volvo, Jaguar, Porsche and so on, OLED technology is experiencing an exciting growth rate.

Application Expansion, The Future Can Be Expected

In addition to taillights and in-car displays, automakers have recently shown off the possibility of removing or redesigning the rearview mirror. Although the rearview mirror is an important part of the car, with the help of a small camera, you can transfer the picture from both sides of the vehicle to the interior display. In this way, the car design can not only eliminate the part of the rearview mirror, but also eliminate dangerous visual blind spots, making the car more aerodynamic and obtain better overall performance.

OLED displays can also be used to display information on the body, such as the charging status of an electric vehicle or the status of the driver. We can also envision OLED displays being used in the future to help instruct self-driving cars, or to help convey information, such as whether a vehicle is being driven by a trainee driver.

While futuristic car design is getting closer to us, there are still many challenges ahead that need to be solved. For example, at present, OLED displays are still more used in luxury models. But we expect OLED technology to soon become commonplace in more economy models.

In terms of function, safety and performance, OLED technology is expected to enable future cars to have more novel features. With the help of more innovative, larger displays, the next car you buy could look very different from your current car design, inside and out. Although OLED technology is only used in some vehicles today, in time, one day in the future, we may lament how we drove without OLED technology.